Cheaper Easter Food This Year – Here Are the Items That Have Fallen in Price

On April 1, the government and Sweden Democrats will lower the food VAT, and this year’s Easter table is expected to be the cheapest in several years. However, some things have moved in the opposite direction and become more expensive.

According to Matpriskollen, prices for this year’s Easter food are expected to be up to five percent lower compared to last year. Despite an average price increase of 1.7 percent for some items, the upcoming reduction of the food VAT will help bring prices down.

Matpriskollen has reviewed the price development of 836 Easter-related items, and the results show that this year’s Easter table offers both pleasant surprises and less pleasant ones.

“It’s a mixed picture of price trends this year. The total average of 1.7 percent is low, but we see significant price pressure on dairy products while coffee and Swedish meat are skyrocketing,” says Ulf Mazur, CEO and founder of Matpriskollen.

“The VAT reduction takes effect the day before Maundy Thursday, and we know that several chains, such as Lidl, Coop, CityGross, and Willys, will reduce their prices by 5.36 percent already at the beginning of the week. So it’s important to plan especially well this year. This week, you should take advantage of the really good deals on certain Easter items. Next week, buy Easter promotional items and complement the rest at VAT-reduced regular prices.”

Cheaper Dairy Products

In the dairy section, items have dropped the most in price. Kelda’s cooking cream has fallen by as much as 17 percent. Butter and cheese have also become significantly cheaper.

There are also products that have gone the other way and increased in price. Brewed coffee has increased by almost 15 percent. Swedish meat has also become much more expensive.

“The price of coffee continues to be a horror show for your wallet, and for those who want Swedish lamb or beef tenderloin on the table, there will be a noticeable price increase this year. Overall, though, Easter will be at the same price level as last year. And if you shop for deals and buy everything next week, the VAT reduction will also apply, making it 5.36 percent cheaper. That’s a tip,” says Ulf Mazur.

For those sticking to classic Easter foods, the situation is more stable, according to Matpriskollen. Prices for eggs, herring, and rye bread have only marginally increased, and sliced salmon has even dropped by five percent.

Ulf Mazur’s Tips for Easter

Be multi-loyal: Stores are fighting hard for your wallet ahead of Easter. Consider who should get your money.

Check special offers already this week and buy what you want for the Easter table. Not on special? Wait!

Easter week: Check for offers again. Buy what’s missing. The remaining items you buy at the reduced regular price due to the VAT reduction.

Take advantage of the dairy drop: Make dishes based on cream and cheese now while prices are low. Dairy products could be at risk of rising again if the Middle East crisis becomes prolonged.