Radical feminist criticizes scantily clad advertising

When criminologist and feminist Nina Rung entered Coop, she was met with an image of a scantily clad woman in an advertisement for iced coffee. In a post on social media, she lashes out over the image and now Coop is backtracking.

”I’m not quite sure what you were thinking here”, Nina Rung wrote in a outraged post on Instagram on Sunday about the image of the film star Megan Fox.

”The year is 2025 and with the media landscape and algorithms that completely POUR ideals, expectations and body perceptions on girls and women, another place does not need to be full of them”, she continues.

”It should be possible to shop for groceries without also having to encounter a scantily clad woman with extremely typical ideals, sexualizing and objectifying the female body. It must be possible.”

In a new post on Monday evening, Rung announced that Coop had given in.

”So change is possible. One small step at a time”, she writes.

– It’s completely absurd to advertise iced coffee with a female body that is extremely objectified, says Nina Rung to TV4.

To TV4, Coop writes that they appreciate when customers provide feedback.

”The vast majority of the advertising or communication in Coop’s stores comes from ourselves. A smaller part comes from those who produce the food or drink (the suppliers). In most cases, we have a dialogue about which marketing material accompanies the products in the stores, but in this case, we did not”, they write in an email.

Dubious credentials

2022 questions were raised about Nina Rung’s academic credentials. She was presented as a criminologist, gender researcher, and children’s rights expert but at that time only had a bachelor’s degree in criminology and gender studies from Stockholm University.