The Swedish people have become too comfortable. This is the view of industrial billionaire and oligarch Jacob Wallenberg, whose family sphere is profiting billions from both Sweden’s NATO membership and the growing militarization in Europe as a result of the war in Ukraine. At the same time as Swedish taxpayers’ money is increasingly being funneled to the defense industry—where the Wallenberg sphere is heavily involved through Saab—Wallenberg is now warning that Swedes have it too good and need to start striving harder.

Jacob Wallenberg is the chairman of Investor AB, one of Sweden’s most powerful investment companies and the main owner of the defense group Saab, where his brother Marcus Wallenberg is chairman of the board. The Wallenberg sphere has simultaneously earned billions from the current security situation and increased militarization in Europe.

READ ALSO: Saab’s owners have earned 120 billion from the war in Ukraine

Jacob Wallenberg also holds leading positions in several of Sweden’s largest powerhouses and organizations, including SEB, Ericsson, and the Confederation of Swedish Enterprise (Svenskt Näringsliv). Critics have repeatedly described the Wallenberg sphere as a Swedish oligarchy, citing the family’s extensive influence over both business and politics.

READ MORE: Swedish oligarchy – Wallenberg involved in major political decisions

One example highlighted is the process surrounding Sweden’s NATO membership, where no referendum was held while Jacob Wallenberg sat in high-level, confidential meetings with the government throughout the process.

READ ALSO: Wallenberg close to selling 150 Gripen jets to Ukraine

Brother Marcus Wallenberg and Prime Minister Kristersson in a meeting with Zelenskyy. Photo: Ninni Andersson / Government Offices

“We Have It Pretty Good in Sweden”

In a new interview with TV4 News during the seminar “Growth Day” in Stockholm, organized by the Confederation of Swedish Enterprise, Jacob Wallenberg stated that many Swedes live in too much security and therefore do not feel the same demands for achievement.

His statement comes after several years of inflation and interest rate hikes, during which the Wallenberg family’s bank SEB has earned billions from the developments.

READ ALSO: Wallenberg: We are not prepared for peace in Ukraine

At the same time, he warns that Sweden risks falling behind economic superpowers like the USA and China. To strengthen the country’s competitiveness, Wallenberg is now calling for a greater drive and higher ambitions among the entire population.

– As a population, we have it pretty good, said Jacob Wallenberg to TV4.

More concretely, Wallenberg wants the Swedish people to be prepared to work more.

– Everyone has to join in and put in more effort. I do not see that happening today because many people still have it relatively good. Our international competitors seem to be much more motivated.

The Swedish people “have it too good,” TV4 reports Wallenberg as saying.

Wallenberg also emphasizes that this issue is not exclusive to Sweden but applies to much of Europe. To be able to compete :censored:6:cdd6bbaa89:ly, better conditions for entrepreneurship and more investment in the technology sector are required. Here, Wallenberg points out that the EU needs to get better at retaining and developing high-tech companies.

LO: “Workers Have Worked Hard”

One who has reacted to the statements is LO (Swedish Trade Union Confederation) chairman Johan Lindholm. He argues that Wallenberg lacks understanding of how ordinary people in Sweden have been living economically, especially in recent years.

He lists that Swedish households are being squeezed by rising prices, high interest rates, more expensive fuels, and increased food costs.

– The problem is rather that Jacob Wallenberg and his circle have already received more than enough, while ordinary workers are under great pressure, Lindholm told TV4.

READ ALSO: The Wallenberg family rewarded with a seat on Zelenskyy’s council

The LO chairman also delivers a clear message to Wallenberg, arguing that the Confederation of Swedish Enterprise seems to have lost touch with the reality of ordinary people.

READ ALSO: Germany: Welfare can no longer be financed – yet is sending 100 billion kronor annually to Ukraine